Feb 11
21
Online Marketers world-wide are looking towards content marketing as a way to educate, connect with and influence prospects to become customers. Content can also play a big part in lead nurturing and engagement with existing customers. With 9 out of 10 B2B marketers using content in their mix and predictions from the likes of Geoff Ramsey of eMarketer, “ Content Marketing is Critical in 2011 ” and Ashley Friedlein of Econsultancy, “ Content strategy & content marketing: the King is back ” there’s much cause for optimism
See the article here:
Don’t Let Your Content Marketing Fail Because of This One Thing